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Glossary for first-time importers: MOQ, FOB, EXW, DDP, HS code and OEM/ODM in detail

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Answer

Start with what each term changes in your order: quantity, delivery responsibilities, customs classification or design work. Always ask for the exact product, named place and written agreement behind the abbreviation.

Applies to
Overseas small-business buyers planning a first or small commercial order from China.
Text

Dear friend,

Welcome! This letter sets out what you need to know, plainly and in order.

Plain words

TermMeaningWhat to ask
MOQMinimum order quantity: the smallest order this supplier offers for the stated product or variantPer order, colour, size, material or packaging?
EXWEx Works, an Incoterms delivery rule with limited seller obligations at a named placeWho can arrange pickup and lawful export clearance?
FOBFree On Board, an Incoterms rule for sea or inland waterway transportWhich loading port and version? For other transport, choose a suitable rule.
DDPDelivered Duty Paid, an Incoterms rule placing extensive delivery and import obligations on the sellerExact delivery point, lawful import arrangements and evidence of charges?
HS codeA customs product classification, based internationally on the Harmonized SystemWhich destination tariff code fits the actual material, function and product?
OEMOriginal equipment manufacturer; in sourcing conversations, often production to a buyer's design or specificationWho owns the drawings, tooling and brand rights?
ODMOriginal design manufacturer; often a supplier's existing design adapted for the buyerWhat changes are allowed, and what rights does each party actually have?

MOQ, OEM and ODM are commercial descriptions here. They are not promises of a standard price, exclusivity or ownership. Put the actual arrangement in the contract.

Three distinctions that prevent expensive mistakes

Delivery is not always arrival. An Incoterms rule defines a delivery point and transfer of transport risk; do not assume it means arrival at your door.

DDP is not a compliance exemption. Ask how import obligations will lawfully be performed. It does not make an unsuitable product legal to sell.

HS is not a supplier's guarantee. The international system uses six-digit groupings; confirm the full destination tariff classification and current measures rather than copying a code from another market.

Copy this into a quote request

"Please give the quantity basis, exact delivery rule and named place, currency, specification version, production scope and any excluded charges."

Risk signals

  • "FOB airport" without clarification of the intended rule.
  • "DDP, no paperwork needed" with no explanation of import arrangements.
  • "ODM means the design is yours" without a written rights agreement.

Official sources

Sources read October 26, 2026.

Still uncertain

The complete Incoterms rulebook, your classification and your design rights have not been reviewed for your transaction.

Next step

Ask every supplier to expand the abbreviations in the quote before comparing totals.

Sources for this letter

  1. ICC: Incoterms 2020
  2. US ITA: Know your Incoterms
  3. ICC Academy: EXW and DDP
  4. WCO: What is the Harmonized System?

Wishing you good business,

The mouwise team
Checked 2026-10-26

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